So one of the people I work with is graduating college with an engineering degree and he asked me to do the graphic design stuff promoting the product he built for his final presentation. It is some kind of water filtration system/energy generator/super robot that can do your homework for you/frozen yogurt machine. ....Okay, maybe not the last two, but it'd be really cool. Nevertheless, this guy is crazy smart when it comes to this stuff. When he was explaining to me how it worked, I felt like a third grader trying to grasp trigonometry.
Anyway, this third grader came up with a number of professional "corporate" type logos for his fake company "Engineering Enterprise". Now that one is chosen, I will make a brochure and pamphlet for him to print and bunch of times and give out as companions to his presentation.
Since being environmentally friendly is heavily emphasized in the literature he provided me, I figured a leaf would be appropriate. Slightly cliche, but very effective. He had an idea of making the first E into a waterfall... but I couldn't think of a way that didn't look tacky or over the top. I added some waves but in the end he agreed with me that "less is more" and let the blue color suffice as representing the "water" aspect of the product.
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